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Vehicle Wraps – Most Five Reasons How Vehicle Wraps Can Increase Your Business

June 7th, 2011

Vehicle wraps are one of the newest and hottest trends in advertising right now. Here are five reasons why using a vehicle wrap as part of your advertising campaign will help increase your business.

Visibility – When you decide to use a vehicle wrap to advertise it will greatly increase the visibility and name recognition of your company. A vehicle wrap is designed with the idea of attracting attention to your brand. Its sole purpose is to attract and be noticed, thereby providing your company with the chance to reach many prospective customers that normally wouldn’t be aware of your company. Just by becoming more visible to prospective customers provides your company with an increased customer pool to draw from.
Reach Specific Groups – If your company provides specialized services such as technology or sports you will be able to advertise your company simply by placing your vehicle at events centered on something that your company is involved with. This ability to take your advertising campaign along with you to an event greatly increases your name recognition and people will take notice and remember who you are and what you have to offer them.
Cost Effective – Wraps is a cost effective way to advertise. They provide you with the ability to incorporate as many vehicles as needed into your ongoing campaign with less cost to you as opposed to running print or TV ads. In using vehicle wraps as part of your advertising they will not make a drastic increase in your advertising budget, they are not any more expensive than the typical methods which are normally used.
Exclusivity – The design that your company chooses is exclusive to you. There will not be any other company or logo on your design, it will only represent your company and services offered by you. It based solely on what you decide to use as part of your campaign. Rest assured that your company will be the only one mentioned on your wrap, you will not be required to share the space or compete with anyone else on your vehicle wrap.
Impact – With more and more people spending more time in their vehicles, it has been shown that people will remember more details based on seeing your vehicle wrap. The ability to reach that many people offers your company higher chances of being remembered by prospective customers who will think of you first the next time they require services that your company provides.

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Posted in Business

Tags: business visibility customer pool wrap Wraps

Vinyl Vehicle Wraps – How Long Does It Take?

June 3rd, 2011

Vinyl Vehicle Wraps are one of the most cost-effective means of advertising for small business owners. One of the most popular questions I get on a daily basis is, “How Long Does The Process Take”, so I thought the answer might be of value, if shared with anyone interested in auto wraps.

The entire process is divided into 4 – Key Areas, consultation, design, production and installation, so it’s important to understand what’s involved.

The initial consultation
This phase is one of the most critical, as it allows the Business Owner to communicate his or her objective with the designer. Success will be dependent upon how well the message is communicated and the ability of the Designer or Marketing Expert, to extract the information they need. This process can take 30 minutes to a couple of days, depending upon the level of preparedness of the Business Owner. Ideally a formalized process should be used to extract the necessary information, especially if you’re focused Vehicle Graphics Marketing.

The Design Process
Success in the design phase is dependent upon how well the Designer is able to meet the Business Owner’s expectation. In many cases multiple changes are required to the vehicle graphics design, either because the information was not correctly understood, or what was communicated is not consistent with what was designed. In some cases the design matches the communicated objectives, but the Business Owner is basing his decision on personal preference. If a proper formalized process is used, the design should be compared against “its ability to satisfy the objectives”. The vehicle graphics design process can take between 2-5 days but on average is 3 days.

Printing and production
Once the design is approved, a high-resolution printable version is created for the, front, sides, back, roof and windows. This process usually take 3 to 5 hours before they are ready to print. The actual printing will take between 3 – 8 hours depending upon the amount of graphics. The graphics are then dried for 24 hours to allow the gases in the ink to be released and then they are laminated and cut into panels. The entire production process will take approximately three days. » Read more: Vinyl Vehicle Wraps – How Long Does It Take?