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Good Car Wrap Advertising Design

July 27th, 2011

It would be fair to say that there are all kinds of car wraps on the road today, running the graphics-gamut from tasteful to gaudy, subtle to obnoxious and all points in between. While it is true that a car wrap should be eye-popping and generate interest, unlike celebrity tabloid publicity, not all press is “good” if it doesn’t generate sales. A successful vehicle wrap actually begins in the design development stage with collaborative thought and strategic planning.

The process is initiated by the Sales Representative who takes the time to interview the Client with a series of leading questions to determine what the objectives are for the marketing effort at hand. Determining the distinctive nature of each business is how a truly custom graphic is created. Asking questions like, “What makes your business different from your competition?” and “How are you unique in the marketplace?” helps to determine what message needs to be conveyed with the vehicle wrap. Narrowing down a list of products or services, locations and contact information is also part of this process.

After a clear picture of the purpose and intent of the graphics is garnered, attention needs to be given to the “canvas” for the art. The size and shape of the vehicle in question is considered for placement of the elements, with special thought to unusual shapes and complex curves. When working with a smaller vehicle, too many images can make a design crowded and illegible. Decisions need to be made about whether or not this is a complete wrap or partial, if windows are part of the overall concept or not, and what surfaces of the vehicle are appropriate for advertising exposure or just wasted space. For instance, unless you want to market to helicopters and small planes, the roof of a vehicle may not warrant much attention. » Read more: Good Car Wrap Advertising Design

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Posted in Branding

Tags: Car car wrap advertising helicopters and small planes process

Spread Your Brand Through Vehicle Wrap and Car Wrap

June 6th, 2011

If you want to advertise your product or brand, investing in vehicle wraps as a marketing strategy, is the best decision you can make. Using expressive fleet graphics and an array of vinyl wraps, you can spread word easily about your brand, ensuring it reaches a wider audience. Let’s see some of the various benefits of using a car wrap to advertise your brand:

Attractive and Unique: With a bright and expressive car wrap, you can catch people’s attention while being on the move, constantly. As fleet graphics are a rare advertising concept, they tend to catch the eye as something distinct, innovative, and professional. Using a different mode of advertising strategy, will give you an edge over your competitors, thus, grasping the interest of the audience, instantly. Staying above your business rivals is imperative and a vehicle wrap concept, does arouse interest in the market, definitely.
Passive Advertising: Unlike active advertising where your brand is directly marketed on the radio and TV, Vehicle wraps fall in the passive advertising category. With this mode of mobile advertising, you can spread the word about your brand whenever your car is on the move and a million people see your ad.
Cost Effective: Being one of the most cost effective forms of advertising your brand, car wraps never expire, are attractive, and spread the word easily due to constant mobility. Fleet graphics, which are placed on cars or trucks, have a low budget and much more impact and exposure than an expensive billboard. The best advertising strategy for large or small businesses alike, car wraps provide effective economical outdoor advertising, targeting maximum amount of consumers.
Increased Sales: It has been a proven fact, that due to maximum visibility, your sales will be tremendously increased with attractive car wraps. With about 30,000 to 70,000 viewers of attractive and professional vehicle wraps, sales definitely reach dizzy heights enabling a successful business. » Read more: Spread Your Brand Through Vehicle Wrap and Car Wrap