With the state of the economy today most businesses are looking for a cost-effective way to advertise their products and services as cost effectively as possible. When you compare all the traditional forms of advertising the one form of advertising that consistently provides a nice return on your marketing or advertising dollar are vehicle wraps. Since 1993 we have been providing car wraps, trucks wraps, bus wraps and more to just about any form of business imaginable. In all those years I have never received a negative comment from a customer that they felt they wasted their money. In fact, quite the opposite is true; the return they receive more than pays many times over the cost of the wrap.

Many of our customers stop using many of the other forms of advertising such as direct mail. If you are a real estate agent, you know how important it is to get and keep your name in front of your potential customer. Many times I have been told that a rear window graphic with the picture of the agent is all that is needed to bring in a lot more inquiries.

So how much do vehicle wraps cost? It depends on how much vinyl graphic materials will be used and what a professional graphic installer wants to be paid to put the graphics on the vehicle. Back in 1993 when we first started nobody was wrapping vehicles so we charged a fair price and everyone wins. Today, with the proliferation of inexpensive printers and vinyl material from overseas, the cost for a wrap varies widely. In the wrap industry, you get what you pay for. It is a real balancing act to provide a quality product at a very competitive price. Because there are so many companies providing vehicle wraps the “specialty’ aspect of the product has been lost. It seems anyone with a digital color printer is saying they provide vehicle wraps. But a standard size vehicle on average is about $2,500. The new Smart Car is down as low as $1,500 because of its size. The large SUVs and trucks can be as high as $3,200.

When you look at the cost of a wrap, consider how many people will view your car, truck, or van every week. The fact is maybe its more than you imagine. Vehicle graphics generally bring in 70,000 impressions per day depending on where you are located. That rapidly adds up to millions of impressions per year. Imagine the impact that could have on your business. » Read more: Car Wraps for Profits